Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter Inc is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday. Twitter has sued the Tesla chief executive, who has accused Twitter of hiding information about how it calculates the percentage of bots on the service, for attempting to walk away from the $44 billion agreement. A trial is scheduled for Oct. 17. Musk's lawyers have subpoenaed both Integral Ad Science (IAS) and DoubleVerify for any documents or communications on their involvement in reviewing accounts or participation in any audit of Twitter's user base. IAS and DoubleVerify, which are both based in New York, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots. Twitter, IAS, and DoubleVerify did not immediately respond to requests for comment. In response to a tweet by a user who questioned how Twitter audits its service and also linked to a Reuters story on Musk targeting the ad firms, Musk tweeted: "Those are the questions that Twitter is doing everything possible to avoid answering …" In a countersuit earlier this month, Musk claimed that Twitter's monetizable daily active users are 65 million lower than what the company has touted. Twitter has said it stands by its disclosures. The metric measures users who log onto Twitter through the website or apps that are able to serve ads or used paid products like subscriptions, according to Twitter filings.
from Latest Technology News, Tech News Pakistan | The Express Tribune https://ift.tt/Xd2AU9K
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Showing posts with label Latest Technology News. Show all posts
Showing posts with label Latest Technology News. Show all posts
Astronaut spots bright aurora storm from space
NASA astronaut Bob Hines captured a spectacular aurora sparked by a solar storm in space. The pictures were taken from the International Space Station after a moderate solar outburst. Hines tweeted the pictures showing the storm hitting the Earth's atmosphere, with the caption, "Absolutely SPECTACULAR aurora today!!!" and "Thankful for the recent solar activity resulting in these wonderful sights." The northern lights occur when the sun hurls charged particles toward Earth generating a moderate or G2-class storm. This is called coronal mass ejection, as the particles hurled get attracted by the planet's magnetic field. Solar storms are usually harmless on Earth but on rare occasions can create infrastructure issues, cutting off power lines and satellites. Earlier this week, European Space Agency astronaut Samantha Cristoforetti, also tweeted about witnessing auroras from space.
from Latest Technology News, Tech News Pakistan
from Latest Technology News, Tech News Pakistan
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